Most 20 Books You should read them – Part 1

In fact, there are a lot of books of design ( logos and Graphics)  in the world  you must read them.


It is a good question. As a designer, Why you should read these books?

On the one hand, these more than books. I rating them as resources for any designer.

On the other hand, you need to improve the ways of your inspiration. and the reading is one of these ways.. maybe is the best.

I have a wish list on Amazon , i update it Continuously. ( you must have one and update it from time to time)

Are these books for beginners designers?

No, most of them apt to all designers at various levels . There are a books so in depth that let’s the beginner designer make more efforts to get it. it is not easy, You must make some efforts.

Now, i will review 6 out of 20 books in both graphic Design and Logo design

Make It Bigger (by Paula Scher)

About the book :

Make It bigger

“Make it bigger”-a familiar refrain to any graphic designer accustomed to presenting layouts to clients-is an apt title for a book that examines the graphic design profession primarily through the lens of the business community it serves. Veteran designer Scher draws from over three decades of design experience to provide readers with a firsthand account of the creative process, that is, advancing good ideas and personal vision within the corporate cultures and organizational dynamics that are predisposed to resist them. A focus on the collaboration necessary to bring design ideas to life sets this book apart from others in the genre. In addition to an interior packed with familiar work, the book’s cover and jacket provide visual stopping power that supports the author’s approach. Unfortunately, the book itself won’t stand up well to heavy use. Though this work is mainly about the design profession, it will appeal to anyone working in a creative field, whether he or she is attempting to advance creative ideas or to chart a career trajectory concerned with personal growth and development. Best suited for larger public libraries or libraries with extensive liberal arts, fine arts, or business sections.

About the author :

Paula Scher

Paula Scher is an American graphic designer and artist. Scher studied at the Tyler School of Art in Philadelphia, Pennsylvania, earning a Bachelor of Fine Arts, and was awarded a Doctor of Fine Arts Honoris Causa by the Corcoran College of Art and Design in Washington D.C.

Paula has developed identity and branding systems,promotional materials, environmental graphics, packaging and publication designs for a wide range of clients.
Her position as one of the contemporary art and design world’s most influential figures.

Links :

Paula Scher website


Make It Bigger

Becoming a Graphic Designer: A Guide to Careers in Design (By Steven Heller and Teresa Fernandes)

About the book :

Becoming a Graphic Designer: A Guide to Careers in Design

Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today’s most sought-after jobs. Featuring 65 interviews with today’s leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration.

The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design (By Steven Heller and Mirko Ilic)

About the book :

The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design

Designers are conceptual pack rats. They pack as much raw material in their brains as possible and then use that to build their own unique designs. The Anatomy of Design is what, in the butcher business, they call a “side of beef.” The authors selected fifty examples of graphic design that will be dissected, piece by piece, tissue by tissue, revealing an array of influences and inspirations. These are not necessarily the most well-known or celebrated objects of graphic design, though many contain the genetic codes of some canonical works. Instead, these represent contemporary artifacts that are well conceived, finely crafted, and filled with hidden treasures. Some are overtly complex and their influences are somewhat easy to see with the naked eye. Others are so simple that it is hard to believe there is a storehouse of inspiration hidden underneath.

Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits (By Steven Heller Louise Fili)

About the book :

Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits

A chunky, distinctive object of brilliant design in and of itself, Stylepedia is the first handy, cross-referenced desk guide to the kaleidoscope that is modern design. In hundreds of illustrated entries, Heller and Fili, the award-winning authors of Euro Deco and numerous other popular design titles, survey the designers, schools, and movements that comprise the practice today as well as take a fascinating glimpse back at some of the seminal early leaders. From the first Santa Claus to appear on a Coca-Cola bottle to the increasingly ubiquitous camouflage tee shirt, iconic everyday items of yesterday and today provide valuable inspiration to designers and design aficionados. As quirky as it is useful and positively packed with lavish color illustrations, this designer’s design compendium is the only one of its kind.

Citizen Designer: Perspectives on Design Responsibility (By Steven Heller Veronique Vienne)

About the book :

Citizen Designer: Perspectives on Design Responsibility

Some of today’s most articulate designers explore what it means to be a designer in a corporate-driven, over-branded global consumer culture in this anthology. The book discusses design responsibility, with more than 70 debate-stirring essays and interviews espousing viewpoints ranging from the cultural and political to the professional and social. Edited by two prominent advocates of socially responsible design, the book responds to the tough questions that today’s designers find themselves asking: how can I as designer effect social or political change? can design be more than a service to clients? at what point does a designer have to take responsibility for a client’s actions? and at what point must a designer take a stand? The latest insights and opinions are offered on such issues as reality branding; game design and school violence; socially responsible advertising and exploitation; design as a vehicle for cause marketing; design as an environmental driving force; and much more. This book encourages designers and students of design to carefully research the clients they work with, be alert about corporate, political, and social developments, and design socially responsible products.

Iron Fists: Branding the 20th-Century Totalitarian State (By Steven Heller)

About the book :

Iron Fists: Branding the 20th-Century Totalitarian State

It was just over 60 years ago that Adolf Hitler and Benito Mussolini, two of the world’s most powerfully imposing leaders, died and their regimes crumbled. One of the most illuminating facts about this dark era of history is the way in which these tyrants, and others like them, used graphic design as an instrument of power. But how did these regimes succeed in influencing the minds of millions? It is in the visual language the imagery, the typeface, the color palette that the answers truly take shape.
In addition to using logos and symbols, all of the leaders researched in this book deliberately cultivated certain personal characteristics (Hitler’s mustache, Mussolini’s baldness, Lenin’s goatee, Mao’s smile), in an attempt to transform their corporeal selves into icons. These regime personalities were blanketed across public venues, from monuments to postage stamps. The Nazis, for example, installed an intricate graphic program that featured Hitler s face as a ”logo,” a system remarkably similar to modern corporate identity creations.
By integrating color images of artifacts with archival black and white photographs, Iron Fists offers unique insight into how these regimes were effective in using graphic design to further their causes. In the section on Fascist Italy, for example, there are numerous reproductions of stylized posters, magazines and handbooks designed to excite impressionable youth. Heller then connects this printed propaganda with historic photographs of Italian children dressed as men prepared for battle stoic and serious their small hands clutching guns instead of toys.
Divided into four sections by regime, Heller also explores the color systems (each dictatorship had a distinctive palette), typefaces, and slogans used to both rally and terrorize the populace. In result, he demonstrates how these elements were used to ”sell” the totalitarian message. The first extensively illustrated book on the subject, Iron Fists will have an obvious appeal to graphic designers but will also be an important contribution to the study of the history of the totalitarian state.

This was some books of  Steven Heller . He has a lots of books about design.(more than eighty books on design) You can see them on Amazon

About the author :

Steven Heller

Steven Heller born in 1950. He is an author and co-author of many works on the history of illustration, typography, and many subjects related to graphic design. He  is the art director of the New York Times Book Review and co-chair of the master of fine arts design program at the School of Visual Arts. He is author or editor of more than eighty books on graphic design and known for his progressive political, cultural, and social writings on design. He lives in New York City. Veronique Vlenne is a creative director, marketing consultant, and author who has written extensively on design ethics and business practices.

Links :

Steven Heller website

The books of  Steven Heller on Amazon

Steven Heller Blog

The whole parts

– Most 20 Books You should read them – Part 1

– Most 20 Books You should read them – Part 2

– Most 20 Books You should read them – Part 3

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    14 Responses to “Most 20 Books You should read them – Part 1”

    1. valuable resources thank you..

    2. Dirnov says:

      Not enought information

      Thank you

    3. LogosGuide says:

      hi joyoge
      thank you for your comment

    4. LogosGuide says:

      Hi Dirnov
      For more benefit you must read them.
      This is just general information and overview for these books.
      In addition to , these books have a copyright
      thank you

    5. work at home says:

      Wonderful book selection here! Thanks.

    6. I loved reading Stylepedia. This book has some very good points inside.


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