The Logo of Pepsi is one of the most famous logo in the world. It is considered one of the world’s most recognizable corporate trademarks.
The first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.
From 1898 to 2009 Pepsi had been evolved its logo and design more than 10 times.
You can see the biggest changes in the logo from 1898 to 2009
There are a lots of people does not likes the new logo. In contrast, I find it very simple and funny .
New Bottle
This is short video about logos of Pepsi.
Up to now Pepsi Logo is still one of the most famous and well-recognized logo in the world.
Further Resources:
Redesign of Pepsi logo hard to swallow
Otba Mushaweh is Logo Design Specialist, Graphic Designer and blogger. I am working as freelancer under my business Logos Guide Studio. I have established Logo Talks site to be great community and platform for designers, students and everyone who interested in all about logo, brand, typeface and typography...... 
Rob Janoff worked on many high tech accounts including, most notably, a new start-up called Apple Computer. He designed the now famous Apple Computer logo and all of Apple’s introductory graphics and advertising. Janoff then worked on national print and television accounts for advertising agencies in New York and Chicago.....
I think the logo is too generick. It has less origonality then a button. Thats just my opinon though. You should have a contest to design a better logo.
hi Nissa,
I agree with you in contest. this is good solution for all
thanks for comment
best,
i think the old one of 2001 was better
i think it was stronger
Actually, I think this logo is kind of interesting. It’s kind of similar to Obama’s logo. Not only that, but pepsi has different logos for each of their different sodas. Pepsi max has a larger white middle, while pepsi 0 has a smaller white middle. It’s simplistic, but kind of creative in its take.
hi ayham,
actually, all Pepsi logos are catchy special from 1998 to now.
thanks for your comment.
keep in touch
hi Jeany,
I think your analysis is very good
yeah there is a small different between the logos. if you focus on all logos, you will not see a big different between the logos. Pepsi like circle shape
thank you so much
keep in touch
back to simple
I think it will take some time for this logo to sink in the brains of consumers.
wow… i think the new one is really really bad. 2001 was definitely the strongest but even the old ones are better than the new one. it’s so wanna-be! thats my opinion
like thirr products, the logo id just generic, and just not very good. their promotions are annoying as hell, too! love that $2.6 judgment against them for be complete idiots as well.
This is the stupidest thing i;v ever seen. This logo cant even be described as retro. Its prehistoric. My 2 year old son’s scribbled lines look better than this crap.
Changing a logo should not be entered into lightly no matter how “with the times” it may be. Consumers tend to resist change so although a logo needs to stay fresh, changing it should only happen once a generation (20 years or so).
for me i prefer the 2001.it is simple and cool….