24 Responses to “Apple logo designer, his early career and legends, lore of the Apple Logo”

  1. Dan says:

    Great legend Rob and interesting information about that ..
    keep it up


  2. Rontz says:

    Very interesting and most of all clarifying read:)

  3. Smilerish says:

    Sorry to be picky, but Alan Turing didn’t make the Enigma machine: he designed and built the ‘bombe’, an electromechanical computer (of sorts), in order to break the Enigma cypher designed by the Nazis. The ‘Enigma Machine’ was a mechanical typewriter-like device used to encode and decode messages using the cypher. In essence, Turing was trying to break the Enigma Machine; quite different really!

    Interesting article though – thanks for the info =)

  4. Thank you for sharing this with us. It is very interesting to learn what thinking drove you to design the Apple logo, which is in fact a great logo.

  5. chuckbo says:

    Back in around 1983 or 1984, when Apple User Groups were all over the country, Steve Wozniak visited the Houston Area Apple Users Group and told the story behind the Apple name. He says that he and Jobs and the other founder were up late the night before they were going to file the paperwork to form the company, and they didn’t have a name for it yet. They were brainstorming, and at one point, someone (I don’t remember if he said which one) suggested Apple. None of them were thrilled by it, but they didn’t hate it, and they put it on the list to use if they couldn’t come up with anything better. They couldn’t fine something they liked better, so they went with it. He noted that it turned out to be a very serendipitous choice because when Creative Computing and Byte and all of the other PC magazines listed PCs that you could go and buy, they always listed the companies alphabetically, and that always put Apple at the top of the list.

  6. Pierre Marcar says:

    The reason why Alan Turing has so much traction in Apple-bite logo story is because not only was Turing a mathematical genius he was so much more. He was also the designer of what we would nowadays call an electronic computer. Without him Apple and all the PC manufacturers would not exist.

    The first computer he designed, (built by Tommy Flowers) was relay based, cracked the German WWII Enigma code and the second computer he designed Colossus (using valves also built by Tommy Flowers) was so powerful that the allies were able to plan and run D-Day, understanding all of the German High commands intentions having broken Enigma so completely.

    A copy of Colossus was given to America and that was used to make the Atomic bomb (Manhattan Project). The fact is, Turing did “Think different” apart from being a genius, he was also gay. Unfortunately for him not only was it illegal, it was considered a security-risk in the cold war. Faced with the choice of resignation or chemical castration. He chose instead to leave this world by biting on an Apple that he’d injected with cyanide.

    Such a shame because had he lived longer his genius may have become as universally recognised as that of Newton and Einstein. Whether the logo was ever intentionally meant as an homage to Turing we may never know.

    I’m uncertain as to how Turing felt about his design ultimately enabling the birth to the atomic bomb but he may not have been completely at peace with it either. Especially as it then brought about the cold-war and potentially the end of world as he knew it.

    Intriguingly, the biblical story of the apple is not even about “forbidden fruit” it’s about Judgement and believing that you know the difference between right and wrong (or good and evil) based on the name of the tree in the Eden story. This good-evil facet of being human has cursed us throughout our history. Curious how even this aspect of the Apple logo legend holds relevance.

    I suspect that Rob Janoff was inspired (as so many artists are) by something beyond his own knowledge and intellect – to convey something simple and yet staggeringly poignant. A symbol of understandings that are pertinent to all our lives.

    peace to all


  7. Michelle Steiner says:

    At an after-hours party at the 2006 MacWorld Expo, there was a trivia contest. One of the questions was “What does the bite out of the Apple logo mean?” After a number of people made wrong guesses, I jokingly guessed that it was the dent from Newton’s head when it landed there. I was told that I was right, and won a prize.

    I guess that the people who wrote the quiz didn’t know either, and made that up.

  8. great story.

    steve (jobs) was a craftsman and calligrapher himself. liked the “don’t make it cute” anecdote… makes the secretive branding guru more human. the silence over at apple can be deafening… but you didn’t hear that from me

  9. lelean says:

    Very nice article Rob,
    we wish we can read more articles for you

  10. For all who see this comment. I have always been and will be a follower of Mac and if I say coincidentally produces discomfort.
    I remember the Apple logo and the Beatles have too say the least overlap in their design and in its name and I think there was a dispute about that.
    Some of you remember him.
    From my experience with more than 35 years in communications and advertising, is that nothing is created only delights, there will be a match or simply copied what was already done and the idea was very good.
    Nothing will change what I think of Apple products I have followed faithfully since 1984 and will continue doing.
    It was only a concern.

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  12. bwin says:

    A great story for this logo that i think most of the people today who have this product don’t know this great story.

  13. Thanks, Rob!
    As I guess you know my point was: Been looking for nice logo article.

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  17. VANESSA Ann Merriman says:

    i like apples

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