Logo Talks

Microsoft company was founded on April 4, 1975 by Bill Gates with aim of develops, manufactures, licenses, and supports a wide range of software products for computing devices. Its most profitable products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Microsoft was ranked as the third largest company in the world. Microsoft across a variety of strategic that focus on bringing rigor to the array of Logos, brands and services that were proliferating around the world.

Logo History

From 1975 up to now, Microsoft has been changing its logo more times. The first Logo was designed when Bill Gates and his friend Paul Allen coded the first computer language for a PC and named it BASIC. After that they named their partnership and company as Micro-Soft which explains the first logo of the company.

The second logo was designed in that year itself and it is lasted for 12 years (from 1975 to 1987), The inspiration was in O letter which the employees called it as “Blibbet”.

The third logo that Microsoft adopted it as its official logo, which so-called “Pac-Man  Logo”, designed by Scott Baker. According to the March 1987. The new logo used Helvetica italic typeface and has a slash between the “o”  and “s” letters  to emphasize the “soft” part of the name and convey motion and speed.

Microsoft Logos

Here, you will find the most popular logos for Microsoft’s products

Point of View

I have asked Armin Vit about his opinion in Microsoft Logos, and he said :

Microsoft logos have always been very mediocre in their execution. Very shy and very corporate. The best ones are when they try to be cool, like Silverlight or Surface, with some fancy 3d effects; they are still in the mediocre range, but at least they are a little bit more interesting. Anything where they try to be typographically clever, like Bing, they just mess it up.

Other Information

• The company is officially responsible about design and determined the strategic role of all these offerings to the Microsoft masterbrand is Future Brand.

• Mostly Microsoft used Franklin Gothic, Segoe and Helvetica Typeface with their logos.

• Recently, Microsoft change its way in Logo Design, in the past it was depends on Logotype and Simplicity. Now it is used some fancy 3d effects.

• Always, There are new ideas and inspiration with Microsoft Logos.

• Microsoft spend alot of millions for its Brand.

• In 1994 Microsoft introduced a new tagline “Where do you want to go today?”, as part of a $100 million advertising campaign.

• Microsoft has been changed its slogan from “Where do you want to go today?” to “Your potential. Our passion.”.

• In 2002, the company started using the logo in the United States and eventually started a TV campaign with the new slogan.

• In 1996, Microsoft had for while some jokes as a slogan like “what kind of error messages would you like today?”.

Now, What is your opinion about Microsoft Logos? Which one is your best logo? Let us to know in the comments.

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