Microsoft Logos When Innovation Meets Simplicity

Microsoft company was founded on April 4, 1975 by Bill Gates with aim of develops, manufactures, licenses, and supports a wide range of software products for computing devices. Its most profitable products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Microsoft was ranked as the third largest company in the world. Microsoft across a variety of strategic that focus on bringing rigor to the array of Logos, brands and services that were proliferating around the world.

Logo History

From 1975 up to now, Microsoft has been changing its logo more times. The first Logo was designed when Bill Gates and his friend Paul Allen coded the first computer language for a PC and named it BASIC. After that they named their partnership and company as Micro-Soft which explains the first logo of the company.

The second logo was designed in that year itself and it is lasted for 12 years (from 1975 to 1987), The inspiration was in O letter which the employees called it as “Blibbet”.

The third logo that Microsoft adopted it as its official logo, which so-called “Pac-Man  Logo”, designed by Scott Baker. According to the March 1987. The new logo used Helvetica italic typeface and has a slash between the “o”  and “s” letters  to emphasize the “soft” part of the name and convey motion and speed.

Microsoft Logos

Here, you will find the most popular logos for Microsoft’s products

Point of View

I have asked Armin Vit about his opinion in Microsoft Logos, and he said :

Microsoft logos have always been very mediocre in their execution. Very shy and very corporate. The best ones are when they try to be cool, like Silverlight or Surface, with some fancy 3d effects; they are still in the mediocre range, but at least they are a little bit more interesting. Anything where they try to be typographically clever, like Bing, they just mess it up.

Other Information

• The company is officially responsible about design and determined the strategic role of all these offerings to the Microsoft masterbrand is Future Brand.

• Mostly Microsoft used Franklin Gothic, Segoe and Helvetica Typeface with their logos.

• Recently, Microsoft change its way in Logo Design, in the past it was depends on Logotype and Simplicity. Now it is used some fancy 3d effects.

• Always, There are new ideas and inspiration with Microsoft Logos.

• Microsoft spend alot of millions for its Brand.

• In 1994 Microsoft introduced a new tagline “Where do you want to go today?”, as part of a $100 million advertising campaign.

• Microsoft has been changed its slogan from “Where do you want to go today?” to “Your potential. Our passion.”.

• In 2002, the company started using the logo in the United States and eventually started a TV campaign with the new slogan.

• In 1996, Microsoft had for while some jokes as a slogan like “what kind of error messages would you like today?”.

Now, What is your opinion about Microsoft Logos? Which one is your best logo? Let us to know in the comments.

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    24 Responses to “Microsoft Logos When Innovation Meets Simplicity”

    1. Ivan Cosic says:

      As an ex Creative Director of Agency that worked for Microsoft I just want to clear some misunderstandings.

      Microsoft never used Helvetica – it is Franklin Gothic. Not sure about Logo, from which font it was derived in start but for corporate SubBrands they always used Franklin Gothic. Usualy it went like this

      Microsoft® (Franklin Gothic Book)
      LogoTalks™ (Book for one part of logo and bold or black for second part)

      Try to make it 😀 it will be funny and familiar.

      Once they changed “Where do you want to go” and introduced “Your potential. Our Passion.” slogan, they also introduced new font called Segoe. Segoe continued same type of stylization as it was with Franklin Gothic, however Segoe was never used as Black (not sure if “black” width exist), however Light width is much more used recently.

    2. Chris says:

      This is a poor article – very little research, and no real reasoning behind some of the comments. Typical of today’s legion of copycat ‘specialist bloggers’.

    3. Hi Ivan,
      Of course, Microsoft used other fonts not just Helvetica, and when I said Helvetica, I meant Microsoft logo, You can clearly see that Helvetica Black Italic is mentioned as the font used for Microsoft logo, Try it here:

      Also The Computer Reseller News Magazine had mentioned for that on March 1987, It said: “The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the “soft” part of the name and convey motion and speed.”

      Thanks so much for your comment and info Ivan,
      Keep in Touch

    4. Dear Chris,
      We are looking forward something better from you !!


    5. sertac says:

      i like microsoft logos. God bless microsoft :)

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    7. Bhavesh says:

      This new logo looks very simple compared to other Microsoft Product Logos. I hope MS will change.

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