Tips: Make Your Own Process

Photo: henkc7

As a brand identity designer, you shoud have a role to do more than listening to client’s requirements. Sometimes the client is the enemy of professional logo design. So you must have your own steps to follow when you design a brand identity and here is a standard process:

• Understand the aims and vision of client.

• Come up with ideas.

• Sketch them on the paper.

• Test which idea seem to be the best.

• Check your ideas again.

• Make your decision.

• Experimented with the concept in Adobe Illustrator.

• Time to execution.

• Pitching the design to a client.

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