A Look at the New Logo of Starbucks

The Picture from Starbucks website

Starbucks, forty years a company in 2011, is one of the most famous brands of coffee in the world, so changing the appearance of their logo is a bold move. The Starbucks designers love the brand and thought of many possibilities before choosing simplicity. They wanted to celebrate the essential, The Siren. They removed the ring around her, smoothed out her flowing hair, and enhanced her facial features. They let her stand proudly in green. The new logo helps Starbucks keep its wonderful coffee, and leaves it free to expand its product line with a logo that is true.

Who is The Siren? In 1971 when Starbucks was just beginning, designers wanted to tie in seagoing history of coffee circling the globe and the seaport city of Seattle. Studying nautical histories, they came across the 16th century woodcut of the Siren, the two-tailed mermaid of Norse legend. She was the perfect subject for the Starbucks logo.

Still, The Siren is at the heart of the essence of Starbucks. She presents the message best, telling of the richness of Starbucks coffee and its standard that will continue to mark the brand. She also tells how the future is bright with promise and more goodness from the company. She encourages Starbucks to continue, to reach into the future while not ever forgetting the past. Now, liberated from her ring in the new logo for 2011, the fortieth anniversary of Starbucks, The Siren of the sea stands irresistible.

The Picture from Starbucks website

The Picture from Starbucks website

What do you think about the new logo of Starbucks? Let us to know

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    2 Responses to “A Look at the New Logo of Starbucks”

    1. Herpes Gone says:

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