Archive for March, 2011


Is There a Gender Gap Between Designers?

A female type designer, Verena Gerlach, recently brought up an interesting answer to the common question: where are the women in type design? Ms. Gerlach feels that the common explanation that type design is too technical to appeal to female designers is incorrect. Rather, she feels that societal issues such as upbringing and prejudice conspire to keep women out of more technical fields. Indeed, there seems to be no gender gap in talent. It’s easy to think offhand of outstanding female typeface designers—Zuzanna Licko and Jessica Hische come to mind—and some of the world’s most recognizable typefaces were created by women. However, the perceived gender gap is still present. Female designers seem to be under-represented in the more heavily technical and usually higher-paying design fields.

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Do You Have a Branding Strategy?

Photo by: Mukumbura

All business owners know that the marketplace is highly competitive. Product identity and brand are of paramount importance to any business owner. If you fail to honor this then your identity will be lost in the masses of the marketplace. Here are some strategic points from Sparks on branding strategy.

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16 Tips From Michael Bierut on How To Get Clients

Nationally acclaimed designer Michael Bierut from Pentagram speaks candidly to an audience of CreativeMornings about a little-discussed subject – clients. In his video, he gives his tips for the designer-client relationship, explaining how it can make or break a designer. Michael wants designers to understand that clients are the distinguishing agent between art and design. Below is a summary of his insight into successful and satisfying designer-client relationships.

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Inspiration series: Human Logo Designs

The Greeks believed that inspiration came from the deep thinking, and thinking is the process by which these concepts are perceived and manipulated. Thinking allows beings to design and to represent it according to their objectives, desires and plans. So if you have deep thinking, you will have a good inspiration, thus you will be able to design in right way.

Looking for Logo design inspiration

Inspiration series is a regular series of articles which share some of the great examples for logo and type design that we have collected through various sites and design galleries.

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