The Nuances of Creating Fonts for The Web

AIGA’s biennial design conference Pivot has more that 1,500 attendances this year from designers, educators and students in three-day event focused on the changing nature of the design industry. Including inspiring sessions, practical workshops and in-depth discussion.
Jonathan Hoefler, The typeface designer who specializes in the design of original typefaces was one of the speaker at Pivot. He talked about the new generation of fonts. He is described the nuances of creating fonts for the web and how it’s not just a matter of browsers and rasterizers. It is worth watching video for all designers. Enjoy

Speaker Bio

Jonathan Hoefler is a typeface designer and an armchair type historian who specializes in the design of original typefaces. Named one of the forty most influential designers in America by I.D. magazine, Hoefler’s publishing work includes award-winning original typeface designs for Rolling Stone, Harper’s Bazaar, the New York Times Magazine, Sports Illustrated and Esquire; his institutional clients range from the Solomon R. Guggenheim Museum to the rock band They Might Be Giants. Perhaps his best known work is the Hoefler Text family of typefaces, designed for Apple Computer and now appearing everywhere as part of the Macintosh operating system. Hoefler’s work has been exhibited internationally, and is included in the permanent collections of the Cooper-Hewitt National Design Museum and the Museum of Modern Art. In 2002, The Association Typographique Internationale (ATypI) presented Hoefler with its most prestigious award, the Prix Charles Peignot for outstanding contributions to type design.  Source

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