Windows 8 Logo from Flag To Window

Microsoft is getting ready to launch its new operating system Windows 8. As Microsoft releases a new operating system, the computer world is abuzz because of all the changes that the Washington-based company inserts into its new versions of the software. In addition to changes to the software, Microsoft is releasing a new logo and marketing campaign for the system.

The new logo reflects “metro style” design principles that are valued by the company itself. The name refers to an internal code name for a typography-based design language created by Microsoft.

For the project, Microsoft hired Paula Scher from Pentagram to do the new logo design, and it seems Paula does not want to miss the opportunity to working on project like this. Being able to put one’s fingerprint on an iconic program like Windows is something you can’t really pass up.

The results have shocked some people and some not in design community and caused rumblings about the new logo and design process of international design agencies. We have asked some outstanding designers about their opinions (some quotations from Twitter and personal blogs) on the new logo for Windows 8. Their responses are telling and offer insight into how designers feel about the way that Microsoft is approaching this new operating system.

 When designing a logo for Windows, shouldn’t you take a little more care with
details like the W and i-dot combination?- Erik Spiekermann

As for the new Windows 8 logo, I personally seeing it working quite well together with their new Metro design style however a lot of the brand equity has been lost from the previous ‘flag’. This said, I think moving towards a window based logo is a good move and I love the idea that people can change the color of the logo as they wish. It’s far from breath taking design, but it does the job.

I’m not adversely against it to be honest. It’s not a bad logo, but neither is it a “reasonable” logo for such a major brand as Windows. Never been a fan of the weight/style of those white lines with the official version with lines so thin that it looks almost hairline.

I believe that a logo that is part of a dynamic identity needs to be strong when on it’s own, and not just cool when animated and I think this is where Pentagram have made a slight error in judgement. The logo looks nice when animated, but one needs to really insider how people will interact/view the static logo. So far the results obviously are mixed.

I believe that they could shave kept with the previous “curved” Windows style with some aesthetic refreshing rather than change it as much as they have. In doing so they have removed much of the previous character. – Graham Smith


For consistency’s sake I’d like to see a TM beside the 8. – David Airey


The Metro approach relies on the Segoe font family, originally designed by Steve Matteson for Agfa Monotype and later licensed by Microsoft, which has been deployed on most Microsoft materials in the last four or five years. It’s a fine font, but pretty it is not. It’s a kind of middle-of-the-road sans serif without any memorable attributes and with a very peculiar “Default” aesthetic to it. It works best as a user interface ingredient but as the typography on a logo, it’s extremely underwhelming — pair it with the worst rendition yet of the Windows window and you have a real loser. I’m not saying the previous Windows icons were good, but they had enough abstraction (and gradients and shadows and highlights) to at least look techie and Microsoft-ey, but this “minimal” approach looks like, well, a window. A window in a $400-a-month studio apartment rental with beige carpeting and plastic drapes. Moving away from the more flag-like icon seems like abandoning two decades of equity — crappy equity, but equity nonetheless. – Armin Vit


Finally, What is your opinion in the new logo of Windows 8? Let us to know please


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