27Mar

New Logo For Grand Central

One of New York’s most historic landmarks is on the cusp of its centennial. Grand Central Station will celebrate its one hundredth anniversary in February of 2013. To commemorate this milestone event a brand new logo has been created for one of the nation’s most notable transportation portals.

Grand Central Station’s new logo could have been inspired by a variety of visually distinctive markers. The final design reflects one of Grand Central’s most familiar sights. Graphic designer Michael Bierut and associates of the Pentagram design consulting firm are behind Grand Central Station’s new logo. Award winning graphic designer Joe Marianek has drawn a clock design worthy of the traveler’s majestic landmark.


Bierut and his team created the new Grand Central Station logo as a reflection of the image travelers see on top of the information kiosk. Bierut states thousands of visits to the terminal as well as consistent visibility of the clock inspired the design. The graphic designer has reportedly used the terminal twice a day for almost three decades. He describes the information kiosk as a point in the terminal that is visible from any location and a well-known meeting place.

The information kiosk is located in the center of the Main Concourse and the clock that sits on top of the kiosk has become the most identifiable symbol of the terminal. The hands on the analog clock logo are intentionally set at 7:13. The clock’s time translates to 19:13 in trainmaster’s time and is the year that Grand Central Station first opened. The accompanying text was created in the strong Avenir font. The font’s flexibility allows Avenir text to be published in a variety of sizes without distortion or loss of quality. The new text and logo will appear on advertisements throughout New York city as well as patches on the uniforms of the Grand Central Station staff members.

Grand Central Station has a rich and vibrant history. Construction began at the beginning of the twentieth century. It took ten years and an anticipated eighty million dollars to complete Grand Central Terminal. Grand Central suffered during the 1950’s when automotive travel dramatically increased in popularity. Toward the end of the 1960’s the historic terminal was slated for demolition and was to be replaced with a fifty-five story tower. Public protest saved the terminal from demolition. Jacqueline Kennedy Onassis and other notable community leaders rallied against the destruction of the terminal. Grand Central Station was added to the National List of Historic Places in 1976.

Grand Central Station underwent a monumental restoration project that began in 1996 and was completed in 1998. The terminal offers fine dining options, casual eateries, cocktail lounges and specialty shops including a brand new Apple store. Product launches, fashion shows, photographic and scientific exhibitions, fundraisers and promotions are commonly held at the magnificent venue.

Implementation of the new logo will begin with Grand Central Station’s centennial year. The celebration in honor of Grand Central Station’s one hundredth anniversary officially begins on February 1, 2013.

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