Archive for November, 2012


The Importance of Your Brand Colors

Photo by: SallyFort

No aspect of design, be it for a product, a logo, or a website, influences a customer’s opinion as much as color. On a completely subconscious level, the color used has a significant impact on what the consumer thinks, and people will find a company offputting that does not use the right color in the right way to match what they are selling. The effort you put into picking a color scheme for your company might be the best investment you ever make.

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