Author Archive

15Mar

Responsive Typography is Easy with WebRTC

Responsive Typography

Have you ever noticed that a favorite website of yours looks different when viewed in your mobile browser as opposed to your laptop’s browser? Perhaps the buttons are larger and easier to view in the mobile browser, or the text is larger than it is when viewed from a laptop? These changes in web design are called responsive design, and they have sprung up in response to the wide variety of devices that consumers now use to browse the internet.

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05Feb

Legibility: Print vs. Electronic Media

Legibility

Photo by: Isaías Loaiza

If the point of readability in typography is to improve the visual flow of words, thus providing a smoother reading experience overall, ligatures can improve this flow by eliminating the problem of letter crashes and obtrusive spacing between letters to avoid the same, as in the case of ff, fl, and fi ligatures, making words containing these letter combinations simultaneously more legible and readable.

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05Nov

The Importance of Your Brand Colors

Photo by: SallyFort

No aspect of design, be it for a product, a logo, or a website, influences a customer’s opinion as much as color. On a completely subconscious level, the color used has a significant impact on what the consumer thinks, and people will find a company offputting that does not use the right color in the right way to match what they are selling. The effort you put into picking a color scheme for your company might be the best investment you ever make.

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30Aug

Microsoft Introduces a New Logo After 25 Years

The world of technology is in full swing, and with the explosion comes competition among the various companies involved. Microsoft, a company that has been around since computers were introduced to the average household, recognized this with the decision to create a new logo. Logos are easily recognizable, and they need to be memorable as well to stand out above the competition.

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05Jun

Font Readability and Legibility

Although the two terms are often used interchangeably, readability and legibility are actually two quite different terms. Readability pertains to how easily words, sentences, and entire blocks of texts can be read by the average reader. The more readable a text is, the less energy someone has to expend while reading. Legibility, on the other hand, is a measure of how easy it is for the reader to distinguish one letter or character in a text from another. More legible fonts usually have higher x-heights, which is a topic that will be discussed later on.
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27Mar

New Logo For Grand Central

One of New York’s most historic landmarks is on the cusp of its centennial. Grand Central Station will celebrate its one hundredth anniversary in February of 2013. To commemorate this milestone event a brand new logo has been created for one of the nation’s most notable transportation portals.

Grand Central Station’s new logo could have been inspired by a variety of visually distinctive markers. The final design reflects one of Grand Central’s most familiar sights. Graphic designer Michael Bierut and associates of the Pentagram design consulting firm are behind Grand Central Station’s new logo. Award winning graphic designer Joe Marianek has drawn a clock design worthy of the traveler’s majestic landmark.

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28Dec

Global Brand Simplicity Report for 2011

Siegel+Gale is a global brand consulting firm with eight locations around the world. The agency serves a wide array of clients from government, corporate and non-profit organizations. Siegel+Gale has created branding campaigns for companies such as Yahoo, Xerox, Allstate, American Express among others and has won many awards, including Web Marketing Association’s WebAward for Outstanding Achievement in Web Development.

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