Author Archive

20Sep

3 Steps To Have Long Lasting Client Relationship

The relationship you have with your clients is the lifeblood of your business. It goes without saying that if you don’t maintain positive and productive relations with those who use your services or products you will soon be out of business.
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09Aug

New Anti SPEC Campaign

There’s a rebellion underway and it has nothing to do with politics or governments. Instead, it’s a creative revolution and the setting of this creative insurgency is the world of advertising, marketing and most specifically, creative design.

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19Jul

TechCrunch Logo Redesign

On Monday, 11/7/20011 the popular technology blog TechCrunch rolled out a new logo design. They then proceeded to successfully predict that everyone would hate it.

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12Jul

How to Trademark a Brand Name

Photo by: taylorkoa22

Creating a strong trademark means being able to protect it from other people using it for similar – and in some cases, dissimilar – purposes. If your objective is to be unique in your space and to prevent others from using your name, it’s important to create as distinct a mark as possible.

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05Jul

The Nature of Copyright in The 21st Century

The typeface designer Erik Spiekermann is interviewed on the nature of copyright. The interview took place on June 4th, 2011 at the Tempelhof Airport in Berlin, Germany and is sponsored by Premsela.org, a Dutch platform for design and fashion. Erik Spiekermann is the founder of FontShop, a popular online marketplace for font-design. This article summarizes the ideas of Spiekermann on Copyright in the 21st Century:

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07Jun

Tips for Better Inspiration

 

Ideas come from every place and in every form and fashion. Tips in inspiration would first begin with answering how does one place oneself in every place, and how does one remain receptive to every form and fashion? It is quite possible to have an accident and then draw inspiration from that. Well, of course, not a physically damaging accident. No – not talking about that, of course. But, really, if one thinks about it, creatively moves by accident of relationships. Somehow this part from territory v, got moved over to territory b. And somehow, one can see something new from this new relationship. We’ll return back to this.
31May

Brand New Conference

The second Brand New Conference will occur on September 16, 2011. The conference was held last year in New York, and this year’s conference will be in San Francisco, California at Marines Memorial Theater. The event has been planned by UnderConsideration and will feature speakers from around the world, all focusing on corporate and brand identity. Speakers will include representatives from Siegel+Gale, Infinito, Iconologic, Brand New School, and others. The early registration price of $299.95 will end on August 19, 2011. The regular price will be $399.95. There are discounts for students. Additionally, a webcast can be purchased for those unable to attend the conference in person. There is also a student discount available for webcasts.
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