Archive for the ‘Articles’ Category

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28Dec

Global Brand Simplicity Report for 2011

by Editorial Team | Posted in Articles | 2 Comments »

Siegel+Gale is a global brand consulting firm with eight locations around the world. The agency serves a wide array of clients from government, corporate and non-profit organizations. Siegel+Gale has created branding campaigns for companies such as Yahoo, Xerox, Allstate, American Express among others and has won many awards, including Web Marketing Association’s WebAward for Outstanding Achievement in Web Development.

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18Oct

Why Adobe Acquired Typekit?

by Otba Mushaweh | Posted in Articles | 1 Comment »

This month has been a highly dramatic one in the technological community, filled with both sad and exciting news. On the one hand, the death of Steve Jobs has sent ripples of sorrow, mourning and reflection across online news and social media sites. On the other hand, Adobe’s acquisition of Typekit, the celebrated and popular web font provider, has generated much excitement for web developers. Adobe CTO Kevin Lynch announced the merger at the recent 2011 MAX conference. This article discusses the acquisition of this latest business deal and what effects it is likely to have on the industry.

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06Sep

20 Logo and Typography Resources You May Have Missed in 2010

by Otba Mushaweh | Posted in Articles | No Comments »

In 2010, thousands of articles about logo and typography design were published by hundreds of writers. Even for someone with a focused interest in the field, it’s extremely difficult to keep track of every author, every site, every blog, every magazine; in short, it’s likely you missed a lot of different perspectives. For instance, were you aware of the major role typography played in web design last year? Many new sites and services sprung up in 2010 concerning web fonts and the creation and use of typefaces, new and old. Logo design had also been an area of huge activity, with a multitude of companies—large and small—modifying or even changing their logos outright and shaking up even the most rock-solid of their corporate identities.

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23Aug

Advanced Font Metrics in FontLab

by Otba Mushaweh | Posted in Articles | No Comments »

Font file metrics can be stored in one of two tables, [OS/2] or [hhea] tables. Most of programs and operating systems use these tables and FontLab Studio can calculate the metrics according to the system recommendations, However, some type designers faced a problem with ascender and descender brushing up and also in adjusting the line gap when lines of type are set in a new font.  So, you need to be careful If you want to customize your values. Go to FontLab and From File -> Select: File Info.

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12Jul

How to Trademark a Brand Name

by Editorial Team | Posted in Articles | 1 Comment »

Photo by: taylorkoa22

Creating a strong trademark means being able to protect it from other people using it for similar – and in some cases, dissimilar – purposes. If your objective is to be unique in your space and to prevent others from using your name, it’s important to create as distinct a mark as possible.

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05Jul

The Nature of Copyright in The 21st Century

by Editorial Team | Posted in Articles | 2 Comments »

The typeface designer Erik Spiekermann is interviewed on the nature of copyright. The interview took place on June 4th, 2011 at the Tempelhof Airport in Berlin, Germany and is sponsored by Premsela.org, a Dutch platform for design and fashion. Erik Spiekermann is the founder of FontShop, a popular online marketplace for font-design. This article summarizes the ideas of Spiekermann on Copyright in the 21st Century:

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28Jun

Quotes for Logo Designer

by Otba Mushaweh | Posted in Articles | 1 Comment »

Veteran logo designers always have words that inspire you to be creative, Below are some of the more memorable quotes for logo designer.

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