Archive for the ‘Articles’ Category

15Mar

Do You Have a Branding Strategy?

Photo by: Mukumbura

All business owners know that the marketplace is highly competitive. Product identity and brand are of paramount importance to any business owner. If you fail to honor this then your identity will be lost in the masses of the marketplace. Here are some strategic points from Sparks on branding strategy.

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22Feb

The Story of GAP Rebranding Process

One of the biggest catastrophes in the history of company rebranding took place in late 2010 when GAP, a casual and low priced clothing retailer, decided to change their logo.

Just weeks before the start of the busy 2010 Christmas season, GAP decided that their market presence needed to be upgraded. After consulting long and hard with their advertising and marketing firm, the cherished logo that they had been sporting for over twenty years disappeared from the front page of their website.

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01Feb

How Designers Feel About HTML5 Logo

HTML5, the upcoming major revision to the HTML coding language, has been given a logo of its own by the World Wide Web Consortium (W3C), the international standards organization of the web. This logo, designed by Ocupop, was unveiled on January 18th, and depicts the letters “HTML” in bold letters above a shield or badge with the number 5 inside of it. This logo, unlike the previous HTML logos, is not meant to connote the validity of a website, or adherence to certain web design standards, but instead is meant to generate interest in HTML5 and support for its use in the future. This logo represents HTML5, the cornerstone for modern Web applications.

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30Nov

Outstanding Questions About Copyright And Trademark

Logo and Brand identity designers have enough on their plates without worrying about copyright infringement and trademark lawsuits, but that is just what they will have if they aren’t acquainted with some of the questions and misconceptions concerning copyright and trademark. It isn’t rocket science by any means but it is involved and the boundaries do cross here and there and care needs to be taken to tread the straight and narrow concerning the boundaries. After reading a definition of copyright and trademark, how does the logo and brand identity designers recognize the pitfalls and avoid them? When the designer has done all he can do, at what point does legal counsel enter the picture?

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