Brand New Conference

The second Brand New Conference will occur on September 16, 2011. The conference was held last year in New York, and this year’s conference will be in San Francisco, California at Marines Memorial Theater. The event has been planned by UnderConsideration and will feature speakers from around the world, all focusing on corporate and brand identity. Speakers will include representatives from Siegel+Gale, Infinito, Iconologic, Brand New School, and others. The early registration price of $299.95 will end on August 19, 2011. The regular price will be $399.95. There are discounts for students. Additionally, a webcast can be purchased for those unable to attend the conference in person. There is also a student discount available for webcasts.
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Inspiration series: Kids

The Greeks believed that inspiration came from the deep thinking, and thinking is the process by which these concepts are perceived and manipulated. Thinking allows beings to design and to represent it according to their objectives, desires and plans. So if you have deep thinking, you will have a good inspiration, thus you will be able to design in right way.

Looking for Logo design inspiration

Inspiration series is a regular series of articles which share some of the great examples for logo and type design that we have collected through various sites and design galleries.

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Effectiveness of Social Media: Royal Wedding vs. Bin Laden [INFOGRAPHIC]

Branding is vital when it comes to social media. Last month, two of the hottest and biggest news that grabbed the headlines all over the world were the Royal Wedding and the death of Osama bin Laden. So how does the branding of Royal Wedding? and how the Social Media coverage the death of Bin Laden? This infographic can provide clear comparisons and explanations on the extent of social media coverage of the two most talked about events – the Royal Wedding vs bin Laden.

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Face to Face with Martin Wenzel

Martin Wenzel is a Type and Communications Designer in Berlin, Germany. After earning his degree at the Royal Academy in The Hague, The Netherlands, he worked with Petr van Blokland in Delft for several years while setting up his one-man design studio MartinPlus.com. Originally a Berliner, he relocated to his hometown in 2005 to expand his design and font portfolio. Several of his typefaces are published under the FontFont label, including his award-winning sans-serif typeface FF Profile and FF Duper. In 2010 he has launched his own foundry, MartinPlusFonts.com, with his latest typefaces MPF Ode and the sans serif family MPF Realist.
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The Journal of Typography

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The Benefits of Having a Contract

Photo by: Gunnar Wrobel

Having a contract in place prior to starting a project can prevent problems down the road. Mike Monteiro, appearing on Creative Mornings on March 25, spoke about the benefits of contracts, and how to structure them so you are protected.

Monteiro, design director and co-founder of Mule Design Studio, pointed out that most clients start the business relationship with the best of intentions, but things sometimes go wrong. The market changes, or the project takes a different direction. Having a contract stipulates how and when you get paid, and what you must do in order to get paid. If a lawsuit should develop, a contract can help ensure you will not be liable for attorney fees if the ruling is in your favor.

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Concepts in Logo Design

Photo by: Ben Heine

Behind every good logo is a strong concept. The logo is a visual representation of that concept, of the idea that began the design. Your concept will guide the creation of the logo through every step, giving you a foundation to fall back on when you are unsure of which color to choose, or which direction to take the design. A concept falls into two parts, the verbal, and the visual.

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