Logo Talks

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives. He has been working as a design professional since 1978, with a focus on identity design since about 1995.  In addition to being a designer, He is a writer.

He is the author of ” Identity Crisis!: 50 redesigns that transformed stale identities into successful brands” and “The Savvy Designer’s Guide to Success: Ideas and tactics for a killer career.”

He is currently writing the book “LogoType,” a book about typography in logo design – scheduled for release in late 2011. On occasion, He also write for design magazines. His article, “Self-Promotion the Social Way,” was recently published in HOW Magazine and has been posted on their website. Another part of his personality makes presentations at design conferences, speaks to student audiences at universities and design schools, and conducts workshops for business organizations.

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