Sometimes designing a logo is one of the most boring activities of the design profession, Becouse its one of the hardest jobs to make something unique, timeless and memorable. The trends and styles of logo designs are changable, So most of logos that designed in 1900 are unfit for 2010. The logo design should be familiar enough that people not reject them, It should makes you attentive. The point is, The process of re-design for brand identity is necessary from time to time, but keep in mind the core value should never have to be changed, exactly like what apple did, The apple shape with bite is still so far as first design and that’s what we called “core value”, As well the company repeatedly has making a changes on its logo to be more modern.
Posts Tagged ‘World Cup’
13Jul
Brazil World Cup Logos Between 1950 and 2014
by Otba Mushaweh | Posted in Case Study | 6 Comments »
23Feb
The 2010 World Cup Logo
by Otba Mushaweh | Posted in Showcases | 8 Comments »
The FIFA World Cup, is an international football competition contested by the men’s national teams of the members of Fédération Internationale de Football Association (FIFA). The most recent World Cup was held in Germany in 2006. The next World Cup will be held in South Africa, between 11 June and 11 July 2010, and the 2014 World Cup will be held in Brazil.
Otba Mushaweh is Logo Design Specialist, Graphic Designer and blogger. I am working as freelancer under my business Logos Guide Studio. I have established Logo Talks site to be great community and platform for designers, students and everyone who interested in all about logo, brand, typeface and typography...... 
Rob Janoff worked on many high tech accounts including, most notably, a new start-up called Apple Computer. He designed the now famous Apple Computer logo and all of Apple’s introductory graphics and advertising. Janoff then worked on national print and television accounts for advertising agencies in New York and Chicago.....