Logo Design, Brand Architecture, Brand Identity, Website
Hapis Medical Centre
Branding
Project Outcome
Scope
At Logo Talks, we took a comprehensive approach to create a seamless and impressive branding experience for Hapis Holdings Pty Ltd. Our multidimensional approach involved logo design, brand architecture, and website development for their sub-brands. Here are the specifics:
- Logo Design: Our creative team designed a logo that embodies the core ethos of Hapis. It is a modern, simple yet dynamic symbol that represents Hapis’s commitment to making oral health accessible through cutting-edge technology.
- Brand Architecture: As per the ‘Branded House’ model akin to FedEx, we have developed an umbrella brand identity for Hapis Holdings. The architecture ensures clear and consistent communication, unifying Hapis Dentists, Hapis Digital, Hapis Supplies, and Hapis Medtech under the primary brand Hapis Holdings Pty Ltd.
- Website Development: For Hapis Dentists, Hapis Digital and Hapis Medtech, we have created intuitive, responsive, and user-friendly websites. Each website reflects the brand’s overall strategy, with unique designs that cater to their individual needs while still resonating with the Hapis brand family.
Results
- Unified Brand Image: With our comprehensive brand architecture, we have created a consistent and cohesive brand image. It reinforces Hapis Holdings’ identity in the market and amongst its diverse target audience.
- Increased Brand Visibility: The new logo and the distinctive websites have increased the brand visibility of Hapis Holdings and its sub-brands, capturing the attention of their target audience effectively.
- Enhanced User Experience: With our strategy-driven website designs, we have improved user experience, making it easier for patients to navigate, find information and book appointments, thereby driving more engagement and conversions.
- Improved Market Positioning: The overall branding and design solutions we delivered have boosted Hapis Holdings’ market positioning as a technologically forward, patient-centric, integrated oral health provider.
- Competitive Advantage: By leveraging a well-researched and planned strategy, Hapis Holdings now stands out in the crowded market, establishing a strong competitive advantage.
At Logo Talks, we are dedicated to understanding your brand and making it come alive through our creative and strategic solutions. Our successful project with Hapis Holdings is a testament to our commitment to excellence. Connect with us today to find out how you can benefit by partnering with us.
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