Logo Design, Brand Identity
Real Estate Branding: Legato Heights’ Success Story
Project Outcome
Scope
- Comprehensive market research to understand the local real estate landscape and consumer behaviour
- Creation of a distinctive and memorable logo design that embodies the values and vision of Legato Heights
- Development of a comprehensive brand guideline that encapsulates all aspects of the brand, from color palettes and typography to voice and imagery
- Design and implementation of compelling billboard advertisements to increase brand awareness and visibility
Results
- Successfully created a unique brand identity for Legato Heights, differentiating it from competitors in the Accra real estate market.
- Increased brand visibility and recognition through effective billboard advertising
- The brand guideline created has become a critical tool for Legato Heights to ensure consistency across all touchpoints, both online and offline
Brand Guidline
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