Logo Design, Brand Architecture, Brand Identity, Website
Our task was to weave a new brand narrative for Accounting Business Solutions Pty Ltd, a mission that transformed them into Trive Business Solutions. This wasn’t just a renaming, but a comprehensive rebranding designed to encapsulate their wide range of services, from audit and bookkeeping to tax services, advisory, and GAAP accounting. We collaboratively distilled Trive’s essence, and with the guidance of a brand house concept, created a fresh visual identity and strategic communication plan, effectively bringing Trive’s mission to life.
The story culminated with a powerful transformation. Trive Business Solutions emerged from the cocoon of Accounting Business Solutions Pty Ltd, an evolved brand that seamlessly integrated a spectrum of services under one roof. The brand house architecture we built echoed strongly with their clientele, boosting client engagement and brand recognition. This successful rebranding story portrayed Trive’s expanded offerings and mission perfectly, showcasing the powerful role of strategic rebranding in synchronizing business expansion with market perception.