Communication Strategy
logo design without a strategy isn’t more than a pleasure for the eyes.
We help you create a communication strategy in a perfect match with your branding to substantially grow your customer base and enhance your bottom line.
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Branding Strategy
At this stage, we help draw the roadmap for your brand and how will it get from where it’s to where it should be through a proper branding strategy. The entails a proper detailing of a list of deliverables which when combined together form the bigger picture of your brand new strategy. The below is an example of what we help your brand acquire:
Brand Foundation
- Purpose
- Vision
- Mission
- Values
Positioning Strategy
- Audience
- Competitors
- Difference
Brand Expression
The brand expression part is where your brand is being formed and actually visualised. It’s the stage where both tangible and intangible brand elements are built block by block. The outcome of the brand expression phase is summarised in the below bullets of deliverables:
Brand Persona
- Brand Personality
- Brand Voice
Communication
- Core Message Framework
- Storytelling Framework
- Name
- Tagline
Visual Expression
- Logo
- Brand Identity or Brand Guideline
- Pressence
