Accomplished and branding-savvy professional with substantial experience leading direct/digital marketing and brand design/development operations. Expert in using breakthrough thinking and category, consumer, brand, and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. Solid capacity to analyse brand profit and loss (P&L) and drive the brand's profitability. Aptitude to plan and execute 360-degree communication aligned with brand marketing strategy. Adept at creating and implementing web, database marketing, email, social media, and display advertising campaigns. Capacity to identify new business opportunities based on consumer and market research and data. Astute at planning, developing, and executing effective direct and digital marketing management strategies to achieve business objectives. Win-Win solutions strategist and a ‘big picture’ visionary with global business acumen, skilled in applying integrated marketing solutions from concept to actualisation.
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